Three numbers in three countries for an online audio store.

With an expensive speaker or amplifier, a buyer has questions they would rather ask before ordering. Customers outside the Netherlands hesitated to call an unfamiliar number, because they did not know what it would cost or whether anyone would answer.

So they emailed, and that slowed down precisely the larger purchases, where one conversation could have tipped the balance.

A national number in Germany, in Italy and in France. A customer in each of those countries calls a number from their own country with a question about an order.