loveholidays

How loveholidays.com expanded into the Netherlands with smart international phone number strategy.

When UK-based online travel agent loveholidays.com decided to expand into the Dutch market in 2025, they faced a classic international marketing challenge: how to drive targeted demand, track campaign performance, and deliver excellent local customer service across a new region. With a mission to become Europe’s leading holiday provider and a newly launched platform tailored for Dutch travellers, loveholidays needed a communication strategy that could keep pace with ambitious growth.

About loveholidays

Today, loveholidays has successfully launched in the Netherlands under its weloveholidays brand. Dutch holidaymakers can choose from millions of flight and hotel combinations, supported by flexible payment options and local methods such as iDEAL.

With a mission to become Europe’s leading holiday provider, loveholidays combines digital-first marketing with strong local customer experiences. Entering the Dutch market required going beyond search and investing in local communication channels.

Challenge

For an online travel agency such as loveholidays, the customer journey often starts online, but conversions are frequently made over the phone. Especially in an international expansion scenario, many Dutch travellers still prefer speaking with a travel expert before booking complex holiday packages.

Instead of relying on a generic, single customer phone number, loveholidays needed a way to understand which marketing campaigns were driving inbound calls, measure performance accurately, and support local customers effectively during its launch in the Netherlands.

Solution

To solve this, loveholidays adopted a multi-number strategy using international Dutch phone numbers, with each number tied to a specific advertising campaign, channel, or market segment.

A multi-number strategy for the Dutch market:

Campaign-level tracking
Every Dutch campaign - from Google search ads to social media and email marketing - was paired with a distinct international Dutch phone number, allowing calls to be tracked by source.
More accurate attribution
This setup enabled precise measurement of which ads were driving phone calls and at what volume.
Better budget allocation
With clear insight into call performance, marketing spend could be shifted toward the most effective channels.
Higher ROI
Measuring and optimizing every interaction laid the foundation for data-driven growth in the Netherlands.

How CallFactory team supported this setup

🇳🇱 Multiple international Dutch phone numbers

🎯 Campaign-based call tracking

🔌 API integration for real-time call data

📊 Centralized call analytics

Results & Impact

The combination of local phone numbers and real-time call analytics delivered measurable improvements across marketing, sales, and customer experience.

👁️

Increased visibility into campaign performance

💰

Improved marketing efficiency and control

🇳🇱

Higher engagement with Dutch travellers

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Better sales outcomes from qualified calls

Since launching multiple local numbers and integrating call tracking, loveholidays gained full visibility into where calls were coming from and which campaigns were performing best. This resulted in more efficient campaign spend, improved customer satisfaction, and stronger sales outcomes as Dutch travellers connected with agents who understood their needs.

Looking ahead

Now a strong player in the Dutch travel market and backed by rich call data insights, loveholidays.com is well positioned for continued growth across Europe. With its data-driven marketing strategy, powered by international phone numbers and reliable call tracking through CallFactory, loveholidays has built a scalable blueprint for future international expansions.

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