A Dutch number for a Paris fashion house.

Email worked, but with a luxury purchase a customer often wants to speak to someone before deciding. Customers outside France hesitated, though, to call an unfamiliar foreign number, because they did not know what it would cost or whether anyone would answer.

So a decision took longer than necessary, and the chance to build trust in a conversation before the purchase was lost.

A national Dutch number, so that customers in the Netherlands call Laelaps-Paris on a number from their own country. In the Netherlands a national number can be registered to the company’s own address, even if that is in Paris.