Activate Postcode Routing

With postcode routing, the caller is asked to enter the first few digits of their postcode. Based on that input, our platform routes the call to the nearest branch or team member. This is useful when you have several locations in the same city or region that share one area code.

When to use postcode routing

Postcode routing is the right choice when area code routing is not precise enough, for example when you have several branches in one city.

Take a pizza chain with several locations in London. All callers dial the same number, enter the first part of their postcode and are connected to the nearest branch. The caller orders from the right location without having to look up a separate number.

Difference from area code routing

With area code routing, calls are forwarded automatically based on the area code the caller is calling from, so the caller does not need to do anything. With postcode routing, the caller enters a few digits so the platform can determine which branch is closest. Postcode routing is more precise, but the caller has to press a few keys.

You can also combine both: use area code routing for different cities and add postcode routing for the cities where you have several branches.

How to get started

It works the same way as area code routing: send us a list of postcodes and the phone number for each branch (Excel, CSV or JSON). We set up postcode routing for all your locations and let you know when it is live.

Do you want to add a new branch or change an existing one? Email our support team and we update the routing for you.

Also read

Activate area code routing