📈 Track call performance

Call insights

You cannot improve what you do not measure. How many calls did you receive this week? How many were missed? Which team member handles the most calls? When is your busiest hour? Without data, you are guessing.

Call insights give you the answers. See average talk time, total calls, fixed vs mobile, peak hours, your top 10 endpoints, top 10 callers, top 10 caller cities, and detailed distribution charts — all in real time from your dashboard.

Average talk time, total calls, fixed vs mobile
Top 10 endpoints, callers, and caller cities
Top 3 busiest hours and calls-per-hour chart
Talk time distribution and Excel export

Benefits of call insights

See how call data helps your team perform better and your business make smarter decisions.

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Real-time overview

Choose a period — today, last week, last month, or up to one year back — and see average talk time, total calls, the split between landline and mobile callers, and peak vs off-peak volumes at a glance.

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Top 10 rankings

See which endpoints receive the most calls, who your most frequent callers are, and which cities or areas your calls come from. Useful for tracking workload, key customers, and regional marketing efforts.

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Busiest hours and distribution charts

Your top 3 busiest hours show when you need the most people available. Detailed charts break down talk time in minute-by-minute buckets (0–1, 1–2, up to 10+ minutes) and show call volumes for every hour of the day.

What call insights show you

Choose a period — today, last week, last month, or go back up to one year — and the dashboard shows you: average talk time, total number of calls, the split between landline and mobile callers, and peak vs off-peak call volumes.

You also get three top 10 rankings: which endpoints receive the most calls, who your most frequent callers are, and which cities or areas people are calling from. The top 3 busiest hours tell you exactly when you need the most people available.

Two detailed charts round it off: a talk time distribution showing how many calls lasted 0–1 minutes, 1–2 minutes, and so on up to 10+ minutes, and a calls-per-hour chart showing volumes for every hour of the day.

Track performance across branches and teams

If your business has multiple numbers, branches, or teams, the top 10 endpoints ranking shows exactly how call traffic is distributed. See which branch handles the most calls and whether workload is balanced across your team.

This is especially valuable for businesses with a central business number routing to multiple locations. Combined with the top 10 caller cities, you can also track which regions are generating the most calls — useful for measuring marketing campaigns or identifying growth areas.

Export and email reports

Download all your call data as an Excel file from the dashboard — go to Statistics → Specification and click Download as Excel. All data for the selected period is exported into a single file for your own analysis, reporting, or graphs.

You can also receive your statistics automatically by email — daily, weekly, or monthly. See statistics by email for details.

Combine with recording, notes, and starring

Call insights become even more powerful when combined with other features. Use call recording to listen back to calls flagged in the data. Add call notes to document what was discussed. Star a call to mark conversations that need follow-up.

Together, these features give you a complete picture of every call — not just the numbers, but the context behind them.

Included free with every number

Call insights are included at no extra cost with every CallFactory number. There is no limit on how far back you can view your data.

This feature is included free with every business number or international number.

Statistics by email

Receive daily, weekly, or monthly call reports directly in your inbox. See call volume, duration, peak times, and missed calls — without logging in to anything.

Call recording

Automatically record incoming business calls. Listen back via the dashboard, download recordings, and use them for training, quality monitoring, and compliance.

Star a call

Star a call helps you focus on the conversations that truly matter. With one click, important calls stand out.

Every call is logged with the caller’s number, time and date, call duration, and where the call was routed. You also see missed calls, peak times, and top callers.

Yes. You can download your call statistics as an Excel file for further analysis in your own tools.

Yes. Set up automatic email reports — daily, weekly, or monthly — to receive call insights directly in your inbox without logging in.

Yes. All your numbers and branches are visible in the same dashboard. You can filter and compare performance across locations, teams, or individual numbers.

Yes. Assign a dedicated number to each campaign or media channel. Call insights then show exactly which campaign generates the most calls, giving you clear return-on-investment data.

There is no limit. Your call history is available for as long as your number is active with CallFactory.

Yes. Our statistics API lets you pull call data into your own systems or applications for advanced analysis and integration.

No. Call insights are included free with every CallFactory number.