Your number isn't tied to anything.
A CallFactory number doesn’t sit on a line or in a phone. It is a destination you point somewhere: your mobile tonight, your office tomorrow, a team of six next week. And most importantly, you change it yourself, and it applies to the call that is coming in right now.
A call finds its way
- 1 Front desk desk phone · VoIP 15 s
- 2 Emily — mobile mobile network · no app answers
- 3 Ryan — mobile mobile network 20 s
- — Voicemail as an audio file by email fallback
You put the destinations in the order you want, decide how long each step rings, and choose what happens if nobody answers. Every destination has its own route: this office phone goes over the internet, the two mobiles over the mobile network.
Your number survives everything that changes
An ordinary phone number is tied to a line, and that line is tied to an address. As soon as something changes — a move, a day working from home, a new colleague — it becomes a request to someone else. Here it is a setting.
You move and your number stays put
A new office, a different provider, a second location: the number on your van and on your invoices stays the same. What changes is where it rings, and you change that yourself.
Different today from yesterday
Someone is out sick, it is vacation season, there is one afternoon with nobody in the office. Without forwarding that is a problem; with it, it is just another destination in the list.
Your personal number stays private
Your mobile can be in the list without your number reaching the customer. They call the business number; you answer on your own phone.
Three ways to make it ring
A destination can be a desk phone, a mobile, a softphone or a whole team. What you choose is not so much who as in what order, and that decides how it feels for the caller and for your colleagues.
First one, then the next
The platform rings the destinations one after another, in the order you set. If nobody answers, the fallback follows.
For teams with a clear first point of contact.
Each call to the next person
The next call starts with a different colleague, so the work doesn’t pile up with whoever is first in line.
For a team that handles the same kind of call.
Whoever answers first
All phones ring at the same time. Fast, but everyone is interrupted every time, including those it doesn’t concern.
For small teams, or for an urgent line.
You choose where the call goes, and the route it takes to get there
Most providers only do VoIP, so the route is decided before you choose anything. We deliver over three networks and you choose per destination, so the front desk over the internet and your field technician’s mobile over the mobile network, in the same list.
The mobile network
The call comes in on an ordinary mobile. No app, no data, no settings on a personal phone, and it works when the office internet is down.
You need: a mobile number. Nothing more.
The fixed network
The route telephony was built for. No dependence on your internet connection, no choppy audio when someone starts a big download.
You need: a landline at the destination.
VoIP
Over the internet, to a desk phone or a softphone. A fine choice, provided your network can handle it and someone keeps an eye on it.
You need: a well-managed network, QoS, and someone to manage it.
The honest story about VoIP. It isn’t worse technology; it simply asks more of your side. A VoIP destination depends on a working internet connection and on power, and when something goes wrong you don’t notice: no alarm goes off when your number stops ringing.
Anyone running entirely on VoIP would do well to call their own number now and then to check that calls really are coming in. That is exactly why you put one mobile at the bottom of the list: it doesn’t need the internet, and it covers the day the rest goes quiet.
One thing to know: the route decides what a call costs per minute. The internet is the cheapest, the telephone network the most reliable. That is your trade-off, which is why there are two rates; the amounts are on the pricing page.
Four settings, and the last one is hardly ever tested
Which destinations are in it
Desk phones, mobiles, softphones or a whole team. You can mix them, and you can add or remove one at any moment.
Include at least one mobile. That is the destination that keeps working when the internet goes down.
The order they ring in
One after another, round robin or all at once. This decides who answers, and also how often someone is disturbed for nothing.
“All at once” feels fast and is tiring. With more than three phones it is rarely the right choice.
How long each step rings
Fifteen seconds is about four rings. Too short and nobody gets to their phone; too long and the caller hangs up before reaching the next one.
Add up your whole list. Beyond forty seconds a caller gives up, even if there are three more destinations after that.
What happens if nobody answers
Voicemail, another number, a queue or a voicebot. This is the setting where every missed caller ends up in the end.
Call your own number and deliberately don’t answer. That is the whole test, and almost nobody does it.
About call forwarding
No. They call your number and it rings; where it ends up, they neither see nor hear. Your phone shows the business number too, so you know to answer as the business.
Yes. A destination is simply a number, so you can have a US line ring at a colleague in Spain. What that costs per minute depends on the destination; it is on the pricing page.
Immediately. You move a destination in your dashboard and the next call that comes in follows the new route. You don’t need a support ticket, and there is no waiting.
No, and that is the point of forwarding over the mobile network. The call comes in as an ordinary phone call. If you do want an app, for several lines on one phone for example, that is possible with a softphone, but it is a choice and not a requirement.
Then your VoIP destinations stop ringing and your mobile and landline destinations don’t. That is the reason to mix them: one mobile at the end of the list covers exactly that day.
Yes. A voicebot is a destination like a phone or a team, so you can set it as the fallback or put it first, with a person behind it.
Yes. You forward calls to any mobile, whether a business phone or a personal device, and your phone’s display shows whether the call is coming in on your business number or is a personal call.
Yes. Calls can be forwarded to any landline, including office phones, desk phones and home phones, and you can mix landlines and mobiles in the same phone team without any problem.
Yes. Set up a phone team with several forwarding destinations and choose from three ring modes: sequential (a fixed order, the default), round robin (rotating across your team) or simultaneous (all phones ring at once). You can add or remove team members at any time.
If nobody in your phone team answers, the call goes to a fallback destination, usually voicemail. You configure the fallback behavior yourself, including how many times the phone rings before the call moves on to the next destination.
Yes. Many businesses use an extra number for specific campaigns or channels such as Google Ads or a print ad, after which call insights shows exactly how many calls each number generates.
Forwarding to a mobile or landline costs €0.10 a minute, with no connection fee, billed per second. If you answer over the internet on a softphone, desk phone or the browser phone, the call is free.
With your carrier’s call forwarding code or setting: one to forward all calls, and one to switch everything off again. Those codes differ from carrier to carrier, and what your carrier charges for a forwarded call is in your own phone plan.
VoIP forwards calls over the internet and needs a well-managed network with QoS and monitoring, which leaves you dependent on a working internet connection and electricity, and means you have to call your own number regularly to check that calls are still getting through. Fixed and mobile forwarding routes calls over the traditional telephone network, with no dependence on the internet, no dropped calls and consistently high audio quality. CallFactory supports both, and you mix them in the same phone team.
