At Belfabriek, we see the impact of a good selection menu on customer satisfaction every day. A well-designed selection menu helps customers reach the right department faster and provides a professional image.

A selection menu is one of the most requested applications at Belfabriek. In recent years, we have set up thousands of selection menus for companies. Based on this experience, we give you 4 tips to set up a customer-friendly selection menu, so that callers get what they are looking for: reaching the right colleague quickly and without unnecessary steps!

Tips for a customer-friendly selection menu

1. Keep the selection menu ‘shallow’ and clear

A selection menu should be as simple as possible. Try to limit the number of layers: rather one layer with five choices than multiple layers with three choices each. This ensures that callers end up directly at the right department, without too many choices or repetition. This also increases the chance that the caller is satisfied and prevents them from getting the wrong line.

2. Start with the most used options

Make sure that the most chosen options are at the top of the selection menu. For most people, this is the fastest way to their goal. Think about which departments are called the most, such as customer service or invoicing, and set up the selection menu accordingly. This way, callers can quickly get in touch with the right person without long waiting times.

3. Use short, clear texts

When setting up a selection menu, simplicity works best. Short texts such as “1 for sales” are often sufficient. This prevents confusion and helps the caller to make a choice quickly. Avoid extensive introductions, especially for returning callers, who may already know these texts. Keep the message short, so that callers can choose their desired number without waiting.

4. Have the selection menu recorded by a professional voice

A professional voice ensures a business-like impression. If callers hear a clear and professional voice, it helps to make your company appear more reliable. By having the selection menu professionally recorded, callers immediately know that they are at the right company.